Social Media Strategy for Jo’s American Bistro

Jo's American Bistro Pork Chop

Challenge

Jo’s American Bistro, a thriving American restaurant in downtown Newport, RI, wanted to strengthen its online presence to drive foot traffic. Social media platforms had been established but needed updating and optimizing. Their website also needed a few quick tweaks to boost SEO and user experience.

Solution: Social Media Strategy + Optimize Listings

We researched the brand’s existing online presence and pinpointed what was working and where there was room for growth as part of an online marketing strategy with the specific goal of driving foot traffic to the restaurant.

We created a social media strategy for Facebook that leveraged the client’s long history in the restaurant business with the elements of her restaurant that would play well on social media. We claimed and boosted several online listing and review sites, including Tripadvisor, The Knot, OpenTable, Yellow Pages, Yelp, G+ (Google My Business), and others. Also, we analyzed client’s major customer demographics and identified distinct client groups, enabling targeted social media content. We also identified the need for professional photography, managed the RFP (request for proposal) process, worked with the photographer, and curated the resulting photos so the client has a deep portfolio to show off their food and atmosphere.

facebook-stats

Can you guess when we began updating the client’s Facebook page?

Results

+ Our social media strategy on Facebook increased the client’s organic reach by 26% within two months, so that more of the client’s page followers were seeing the restaurant’s updates in their news feed regularly.

+ Strategic Facebook post boosting (low cost ads) grew the number of users the restaurant reached in one month by 539%. Thousands of additional FB users (and potential customers) saw the client’s social media content in their news feed – at a cost of less than a penny per user.

+ Monthly editorial calendars (targeting posts by customer groups) and automated posting allowed social media posting to drive customers through the door while the client focused on running her business.

+ Client’s online listing profiles now have a cohesive, professional look which reinforces their brand image. Customers now get correct information about the business in all online locations, and the restaurant’s online presence has its best foot forward.

+ Year over year sales increased 101%.

+ Client reported customers began talking at the restaurant about the social media updates, reinforcing that word was spreading!

+ “You make my life easy!” the client said after several months of working together.

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