Your Origin Story: Why The Icky Parts are Essential

embarrassing

Clients are often shocked when, after a lengthy interview, I write up their origin story and include the messy personal details. They want to leave out the disease, the divorce, the dieting. “I don’t want to be a sob story,” one client said to me. “I don’t want people to take pity on me,” another one said. I… Read more »

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9 LinkedIn Profile Tips for Small Business Owners

LinkedIn

It’s easy to stay busy updating the flashier social media sites (think: Facebook, Twitter, etc). But as a professional promoting your small business, don’t neglect your LinkedIn profile! Along with showing your work to clients, your LinkedIn profile is also where you can develop strong networking contacts and build referral partners that will lead to more business. That’s worth a… Read more »

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The One Question All Small Business Owners Should Ask Themselves

There’s one question all small business owners should ask themselves – today and everyday. No matter if you’re just starting up or if you’ve been around for decades. No matter if you’re bootstrapping or if you’ve got pans full of cash. Even if you’re extremely successful, you need to ask yourself this. What is the one challenge… Read more »

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Three Ways to Grow Your Business With Hashtags

To hashtag or not to hashtag is not really even the question anymore. The questions are how? When? And How many? With a little guidance in that area, hashtags can be a powerful tool to promote your brand, engage your customers, and grow your business. Putting a hashtag (a word or phrase – without spaces… Read more »

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5 Tricks To Ace TV (and Video) Appearances

tv

  I have been on TV enough to know how to ace a TV appearance – Good Morning America, NBC LA, and ABC Money Matters, among others I’m proud to say. I have picked up quite a few tips from being on television so many times and I’m telling you, it’s not brain science. It… Read more »

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