As a small business owner, Instagram is a platform to showcase what exactly it is you create. Think about the last Instagram photo that made you take a second look. Did colorful stripes brighten up an artist’s blank canvas? Was it half-baked cookies, sliced and stacked along their crisp contours? What makes an Instagram account popular? Fascinating… Read more »
Trying to increase your Facebook reach and ROI? A simple search for Facebook marketing tips can feel like learning to game an ever-changing system. And while there can be some satisfaction in crafting the “perfect post” for that elusive algorithm (links! Questions! Pictures of puppies!), sometimes it can even feel like you’re trying to game… Read more »
I’m thrilled to announce that we’ve scaled ICM, a marketing and communications agency, to the point in just five months where we’re hiring a part-time assistant. The deets: Who: You’re motivated, organized, and up for a challenge. You’re a strong writer and communicator with an entrepreneurial side that makes you ask questions until you understand how something works…. Read more »
Just finished reading Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy, by Clate Mask and Scott Martineau. Recommendation Level High Especially useful for Small biz owners who work long days in a chaotic environment but aren’t seeing the results they want – or dreamed of.
I have the most amazing client meetings. We laugh, they talk, I listen. And by the end of a typical client meeting, I feel like I’ve started a relationship with a new friend. Now, I don’t have the charisma of Bill Clinton or Ronald Regan, but I am really, really good at connecting with people. Chalk… Read more »