Posts Categorized: Blog

Influencer Marketing: What is it and Why is it Worth Your Time?

Google the term “social media trends,” and influencer marketing will be on nearly every top hit. It may sound fancy, but what is influencer marketing? It is a marketing strategy that leverages the popularity of “regular people” to drive a message to a larger audience. And why is influencer marketing worth your time and attention? Read… Read more »

8 Reasons to Hire a Professional Photographer for Your Small Business

Professional photography

I know you’re wondering if you really need to hire a professional photographer for your small business. You’re thinking about that photo class you took in junior high. And smart phones do have pretty advanced cameras these days…. Nope. Just nope. A smartphone is great for casual, candid action shots, but when your brand really needs to shine, hiring a… Read more »

Knowing When & How to Alert the Press: A Press Release Guide

ice-cream

In this post, we give away a lot of our public relations secrets, but also show how much work a PR Campaign is. A successful PR Campaign starts with a press release and ends with great coverage. Here at ICM we have a proven, refined process of planning and executing PR Campaigns, and we want to share… Read more »

Five Time-saving Tools to Save Five Hours a Week

Aged hourglass with flowing sand

  I’ve never met an entrepreneur with extra time on their hands, and we here at ICM love time-saving tools. Every few minutes we can shave off of routine tasks means additional time available for building your business, spending with family, or recharging for another busy day. Here are five time-saving tools to save five… Read more »

What Social Media Platform is best for your business?

selfie-social-media

How do you know which social media platform is right for you and your business? Having managed social media platforms for many clients, we know that spreading yourself too thin is not a good idea. Instead of being average on a lot of platforms, opt to be fabulous on just one. Then build from those… Read more »